The Front Row - THE FUTURE OF FASHION IS SEASONLESS The idea of the 'see now, buy now' model is not brand new – Burberry unveiled this approach in 2016 and it
![How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/images/methode/2016/09/29/b7ee10f2-8156-11e6-9a58-22a696b49295_image_hires.jpg?itok=1EHe7i-F&v=1475162545)
How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post
![Burberry will showcase a "See now buy now" collection at London Fashion Week in new venue - MyLondon Burberry will showcase a "See now buy now" collection at London Fashion Week in new venue - MyLondon](https://i2-prod.liverpoolecho.co.uk/incoming/article13606871.ece/ALTERNATES/s615/Burberry-Prorsum-AW16.jpg)
Burberry will showcase a "See now buy now" collection at London Fashion Week in new venue - MyLondon
![How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post](https://www.scmp.com/sites/default/files/styles/og_image_scmp_obituary/public/images/methode/2016/09/29/b7ee10f2-8156-11e6-9a58-22a696b49295_image_hires.jpg?itok=uhFIyooz&v=1475162545)